Email Marketing Manager

Gannett McLean, VA Full-time Advertising / Marketing / Public Relations

Posted on May 27, 2023

Req #27346

Monday, April 24, 2023

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.

Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.

To connect with us, visit www.gannett.com

The Growth Team is dedicated to supporting the department's goals of driving aggressive digital subscription growth and optimizing channel strategy to sustain the print subscription base. This team is responsible for driving all subscription types (print and digital) for 200+ local Gannett markets and USA Today. This team owns and manages the acquisition email strategy and collaborates with key internal departments such as MarTech, Marketing Operations, Newsrooms, Product, Analytics, and Brand to help build strategies to drive conversions.

The Email Marketing Manager will be responsible for growing and optimizing acquisition email journeys where we win back and convert qualified leads into subscribers. The ideal candidate will excel in a fast-paced program and have a get-it-done mentality. The Growth Marketing Manager must have experience with email and lead nurture strategy. They should also have an understanding of data segmentation, email journey development, analysis, and be able to continuously learn from results. The Growth Marketing Manager must be willing to be hands-on on a day-to-day basis evaluating and optimizing the program while ensuring both short- and long-term goals are met.

Base Salary: $70,000-$80,000/yr

Duties and Responsibilities

Own lead nurture and win back journey messaging and strategy.
Collaborate with design, martech, and marketing operations to test and deploy engaging journeys that improve overall conversion.
Partner with the Data Science & Analytics teams to form insights that help drive winning decisions
Monitor program KPIs in order to make proper adjustments and identify actionable opportunities
Develop and run ad-hoc reports and analysis to answer key business questions as needed
Partner with the data intelligence team to develop and enhance reporting
Support the delivery of assets, reports, and presentations

Qualifications

Bachelor’s degree and/or relevant experience
3+ years developing and driving email journey strategy, preferably for a complex and digital-focused organization with DTC brands or products
Strong understanding of Salesforce Marketing Cloud
Ability to interpret data to inform actionable insights that inform campaign strategy
Ability to effectively communicate cross-functionally with all levels
Ability to prioritize tasks and projects appropriately, understanding what involves the most urgency
Highly organized self-starter with strong problem-solving skills and an anything-is-possible attitude
Efficient in MS Office Suite, most notably PowerPoint and Excel

Preferred Qualifications

Hands on experience with an ESP (Salesforce, etc)
Experience with Google Analytics
Experience with Tableau

Remote work is an option. Eastern time zone is preferred

#LI-REMOTE
#LI-NR2

The annualized base salary for this role will range between $68,400 and $161,000.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

Job Family Digital Marketing
Job Function Marketing
Pay Type Salary
Min Hiring Rate $70,000.00
Max Hiring Rate $80,000.00