Content Strategist, Social Media

The Eye & Ear Foundation is a Department within the School of Medicine. The Foundation supports the research and educational efforts of the Departments of Ophthalmology and Otolaryngology. This position will aid in the communication and marketing needs for both the Departments as well as the Foundation.
A successful candidate will have the following skills: interviewing, communication, storytelling, content management, photography, knowledge to increase social media platforms, and marketing.

Coordinates and leads digital and social media presence by managing University channels, developing and editing channel content, and managing social media calendars. Maintains University social media guidelines and branding and ensures strategic alignment with University objectives. Monitors social media engagement and utilizes digital marketing metrics. Identifies and pursues social media growth opportunities.

Develops moderately complex digital marketing, social media, and communications efforts for the Departments of Ophthalmology, Otolaryngology and the Eye & Ear Foundation. This will involve visits to labs, clinics, or faculty offices to obtain content. Interview and journalistic skills. Writes varied medical and research content across platforms, coordinates production of concurrent communications and maintains communication calendars. Analyzes social media and email campaign performance. Acts as strategic contributor for communications team. Attends events for the purpose of photos and obtaining content. Attends meetings designed for content planning and development. Ensures consistent messaging.

Little physical effort is required.

Position is mostly sedentary in front of computer or interviewing faculty.

Ability to travel to various UPMC facilities.

The University of Pittsburgh is committed to championing all aspects of diversity, equity, inclusion, and accessibility within our community. This commitment is a fundamental value of the University and is crucial in helping us advance our mission, which includes attracting and retaining diverse workforces. We will continue to create and maintain an environment that allows individuals to discover, belong, contribute, and grow, while honoring the experiences, perspectives, and unique identities of all.

The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity. EOE, including disability/vets.